- 🚀 The Journey
- Posts
- Consolidated data just dropped 🫳🏻🎤
Today, we’re announcing another round of powerful updates to our platform, to give you more effective tools to evaluate insights and convert shoppers at the point of discovery…
📊 Consolidated Data Dashboard
🧐 Impressions > Views
🎠 Carousel Headline
🎞️ Multi-Image Product Slider
📊 Consolidated Data Dashboard
To date, each shoppable video has come with a unique data experience, showing individual sales and engagement metrics for that specific shoppable layout. With this latest release, we’ve delivered a consolidated data experience that allows you to evaluate metrics across all of your shoppable videos at the same time.
With a new “Data” tab in navigation, and a multi-select filter, brands can view metrics across one, all or many of their shoppable experiences. This eliminates the manual aggregation, and allows for easy analysis when comparing multiple layouts.
In addition to the new consolidated dashboard, we have added a new Custom Timeframe option, which allows users to view data from custom date ranges instantly, and have localized the data output as to display in the logged-in user’s current time zone.
🧐 Impressions > Views
Prior to this update, we displayed unique page views as a core metric across the data experience. Moving forward, we have replaced this metric with Impressions. What we found is that a brand only gets value when the video embed is displayed to the shopper, making a page view misleading, as many site visitors would bounce from the page and never see the shoppable video.
An impression can be defined as the number of times a user sees a Novel video layout throughout their shopping journey.
Note: An impression is calculated by layout, not by the number of videos within a layout. Therefore, when a shopper sees one video layout with eight videos, it only counts as one impression.
Your real time impression count across all shoppable videos can be viewed within the consolidated data dashboard OR on the billing page:
🎠 Carousel Headline
By popular demand, we have also introduced the ability to add a text headline to the existing Carousel layout:
🎞️ Multi-Image Product Slider
Another hot new feature, aimed at revenue optimization within video, is the product picture slider. We now show shoppers all images associated with a product, allowing the navigation of all variant pictures from Shopify to display. Check it out below:
⭐️ Partner Spotlight
Cohley is partnered with Novel to give you the tools to quickly add shoppable video to your site, improving conversion up to 63%! Novel customers get to take advantage of:
$3,000 in creator compensation to use in their first brief. Work with top creators that can speak to your audience as to why they need your product, how to use it, or highlight key features in a testimonial video.
Redeem this offer here.
As always, let us know if you have any feedback or encounter any bugs with the release.