Sh*t just got real ⚡️

Happy Monday!

One of our primary goals as a company is to help you build and create beautiful video experiences to engage and convert your shoppers.

So today we’re announcing another round of powerful updates to our platform, to give you more control and flexibility than ever before…

• 🎠 Carousel Layout

• 🖥 Desktop Immersive

• 🎥 Novel Video Player

• 💸 Free Tier Available

And… if you haven’t seen the brand updates to our website, it’s definitely a site to see 👀

🎠 Carousel Layout

To date, shoppable video on Novel has taken shape through what we call our Spotlight layout. This has allowed brands to bring the power of short-form video to any Shopify page through a vertical scrolling feed.

And while this has performed exceptionally well across homepages and landing pages alike, it has become clear (through experimentation) that bringing video closer to product pages (or PDPs) will have the most significant conversion impact. So we set out to identify the best performing layout to deliver, and today I’m excited to announce the release of our newest Carousel layout:

As of today, you can now download Novel, connect to Instagram and/or TikTok, and add social proof to all of your product pages, instantly.

🖥 Desktop Immersive

Our layouts aren’t the only thing around here that got a facelift 💁🏻‍♀️ Our desktop experience is now immersive and optimized for the full-screen user.

Upon clicking on shoppable video on your desktop/laptop, we now trigger a full-window video shopping experience, that uses the screen real estate allotted to reduce friction and streamline the path to check out.

🎥 Novel Video Player

A priority that we committed to in the early days of Novel centered around peak website performance, and our ability to deliver self-service tools that allow brands to bring powerful video experiences to their website, without the cost of poor loading speed.

Today, we double down on that commitment. With our latest release, we’ve eliminated layers of complexity to improve website performance even further, and have optimized our Novel Video Player for larger scale and volume.

💸 Free Tier Available

What we have found is that once a brand starts using shoppable video, they just want more of it. Because of this, we’ve introduced a Free Tier, which allows anyone and everyone to try out the product in a limited fashion.

You can register for our free tier directly through Shopify.

Expect a ton of additional updates to the platform over the next few weeks, as we have a lot more in the works. As always, let us know if you have any feedback or encounter any bugs with the release.