📈 3 Simple Tips to Optimize Your Marketing Campaigns

Hi Novel Community 🙋‍♀️

Welcome to week two of 🚀 The Journey Newsletter by Novel. Today, we're going to share ways to optimize your marketing campaigns.

Marketing is essential for driving long-term growth for your company. It generates brand awareness, fills your top of funnel with quality prospects, and ultimately leads to sales. Intimidated? Not to worry - we’re here to help make sure that you’re set up to successfully bring in new customers.

We hope you enjoy!

Lauren

TL;DR

A strong marketing campaign is crucial for the success of your business. Follow these three tips to accomplish better click-through rates, convert new clients, and retain existing customers:

1. Take the time to set the right goals - it will allow you to accurately track your progress and know when to make changes.2. Get your campaign in front of the right audience - this helps ensure you achieve your end objective.3. Test, test, and re-test - iteration is necessary to learn what resonates with your community.

Read on for more details on how to optimize your marketing efforts 👇

Tips to Accurately Track and Optimize your Marketing Campaigns:

1. Set SMART goals 🧑‍🏫

First things first, it's important to take the time to set appropriate goals that objectively show whether your campaign is successful. We're not being literal in recommending "Smart" goals, it's a helpful acronym to make sure you’re tracking the right metrics. The goals you set should be:

Specific - No one likes vague goals, they leave too many unanswered questions on the table. Be sure to call out what exactly needs to be accomplished, who will help accomplish it, and how you will get there.

Measurable - Be sure to quantify your goals so that you can objectively track your progress.

Achievable - Make your goals realistic. We love to shoot for the moon, but when setting SMART goals, you want to make sure that you can actually achieve them. This helps prove that your efforts are working and also keeps your team's morale high!

Relevant - Make sure that your goal is relevant to your overall business objectives. Example: If your company is trying to increase sales, a goal of increasing your click-through rate would be relevant by getting more customers on your site and increasing your top of funnel.

Time-bound -  Implement a deadline for your goal so everyone understands when it needs to be completed.

2. Target the right audience 🎯

This is one of the most important steps for a marketer. It is critical to make sure that your marketing initiatives are getting in front of the right people. You could spend all the time in the world perfecting your creatives, but if the advertisement is being served to the wrong audience, it will fall flat.

This step requires you to think critically about who would be best suited for your product/service, and where they consume their content. It also requires a bit of trial and error, so be sure to pay attention to your SMART goals and track how well your ad is performing. If you're not getting the results you want, changes to your audience demographics can help improve your outcome.

3. Set up A/B Testing 👩‍🔬

Once you've set up your goals and have landed on your target audience, it's time to actually run your campaign. Similar to targeting the right audience, it takes time to get all the elements of your campaign right. This is why it's important to have A/B testing - running multiple ad variations through the same channels to see which generates the best results. Once you've determined which ad works best, focus your spend there.

Pro Tip 💪- You should constantly be A/B testing. There are always changes that can be made (from small tweaks to a new ad set) that could generate a major improvement in your performance.

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See you next Thursday!

Lauren